Denis Sinelnikov
The Evolution of Digital Marketing: From Traditional Tactics to AI-Driven Strategies
AI technologies allow us to monitor campaigns in real-time, test strategies, and optimize key aspects of digital marketing.
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Denis Sinelnikov
Oct 73 min read
FORBES Feature: Unlock LinkedIn’s Selling And Branding Power: A Guide For Entrepreneurs
Are you using LinkedIn to its full potential? Chances are you're not. So, let's look at what the social media platform has to offer and how
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Denis Sinelnikov
Aug 232 min read
Leveraging LinkedIn for Personal Branding
LinkedIn continues to grow, primarily due to its importance for business networking and job seeking. Let’s look at ways you can build your L
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Denis Sinelnikov
Jul 142 min read
Top 5 Social Media Updates You Need to Know in 2024
Social media continues to dominate the digital landscape as more and more people adopt platforms like Instagram and Facebook. We’ve seen...
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Denis Sinelnikov
Jun 192 min read
Omnichannel Marketing: Creating a Seamless Customer Experience Across Platforms
Let's look at what goes into creating a unified brand and how to best implement your omnichannel strategy.
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Denis Sinelnikov
Feb 263 min read
Which Social Media Channels Are Gaining and Losing Steam in 2024?
Social media is an ever-evolving landscape. Over the past year, we’ve seen the launch of new platforms and controversy around old...
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Denis Sinelnikov
Dec 11, 20233 min read
AI in Art & Design
Will AI end the careers of artists? Now that I have your attention let's discuss how artists don't have anything to fear from AI and how...
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Denis Sinelnikov
Oct 17, 20234 min read
FORBES Feature: The Importance Of Integrating Digital And Traditional Marketing
It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are...
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Denis Sinelnikov
Sep 19, 20233 min read
Advancements in AI Chatbots: Transitioning from Basic Scripts to Intelligent Conversations
We've witnessed remarkable progress in the world of artificial intelligence (AI) over the years. One of the most fascinating aspects to...
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Denis Sinelnikov
Sep 12, 20234 min read
FORBES Feature: The Future Of AI In Business: Predictions And How To Prepare
AI has exploded in popularity in 2023. From businesses getting started with AI to teens chatting with sophisticated bots on their phones...
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Denis Sinelnikov
Aug 23, 20233 min read
Threads vs. X (Twitter): What You Should Know
In early July, everyone's news feeds were filled with the same thing: Twitter (now X) had a new rival. Threads was finally going to...
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Denis Sinelnikov
Aug 20, 20234 min read
FORBES Feature: The Reemergence Of LinkedIn In Digital Marketing—And How To Make The Most Of It
LinkedIn has experienced a resurgence over the past few years. In 2022, the Wall Street Journal opined that LinkedIn might be the best...
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Denis Sinelnikov
Jun 11, 20235 min read
Understanding Digital Marketing: The Who, What, Why, & How
If you were going to make a guess at the number of people on the internet, how large would the number be? Colloquially, we talk about...
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Denis Sinelnikov
Apr 6, 20233 min read
What is Influencer Marketing: How to Develop Your Strategy
The rise of the influencer is perhaps one of the hallmarks of the 21st century. While the reach of influencers has grown with the rise of...
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Denis Sinelnikov
Mar 15, 20233 min read
How to Utilize and Capitalize on Leading AI Tools for Your Business
Artificial Intelligence (AI) has grown in prominence over the past few years as more and more companies utilize AI tools for insights and...
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Denis Sinelnikov
Feb 8, 20236 min read
What Is An Effective Lead Generation Strategy In Digital Marketing?
You spend hours crafting a beautiful newsletter. You have everything you need: a catchy headline that will draw people to open your...
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Denis Sinelnikov
Jan 10, 20234 min read
FORBES Council Feature: 5 Lessons For New Digital Marketing Agency Owners
Having a successful digital marketing agency gives me a good feeling. I am proud of what I have achieved over the last 20 years. However,...
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Denis Sinelnikov
Dec 6, 20224 min read
FORBES Council Feature: The Why And How Of A Digital Marketing Audit
“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to...
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Denis Sinelnikov
Nov 26, 20223 min read
How Do Social Media Algorithms Work?
Social media has become an integral part of our lives. We use it to keep up with friends and family as well as stay current on news...
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Denis Sinelnikov
Nov 12, 20223 min read
Brand Marketing: Design a Corporate Identity Package
If I say the name Nike, you have a few images that come immediately to mind. Perhaps you see the iconic swipe. Do you see that swipe on...
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